ENLACE ARTE CONTEMPORÁNEO Gallery (Av. Pardo y Aliaga 676, San Isidro) announces the opening of the solo exhibition LIFE STYLE by CLAUDIO RONCOLI, next Thursday, October 9, 2008. Claudio Roncoli (Buenos Aires, Argentina, 1971)will present a body of fifteen never-before-seen works made using mixed techniques on canvas, in which he continues to enrich and expand upon the particular iconography and aesthetic that identify him and that have earned him a place since the early 2000sas one of the most original and relevant contemporary artists in today’s Latin American scene. In the last two years, Claudio Roncoli has had a busy schedule, with a successful series of international exhibitions. He graduated in 1995 from the Escuela Nacional de Bellas Artes Priliano Pueyrredón in Buenos Aires. He has held ten solo shows in Argentina, Mexico, Peru, San Francisco, USA, and Santa Cruz de la Sierra, Bolivia. Among other recognitions, he was selected to take part in the Sixth International Digital Art Salon in Havana, Cuba (2004); received Premio Fundación Banco Ciudad, Museo N. de Bellas Artes, Argentina; and participated in the Third International Gravat Olot Digital Contest in Spain and Sweden (2003); the Second International Gravat Olot Digital Contest in Spain (2002); and the First International Digital Art Conference at Etérea, in Mexico (2001). Roncoli addresses, delves into, and explores new directions in this series of works, in which irony and humor go hand in hand with the fundamental themes of his oeuvre. Do we choose what we eat, wear, drive, and desire? Or is everything we consume indirectly imposed upon us? Claudio Roncoli raises this doubt with his exhibition LIFE STYLE. In the works of this new stage, he shows us how nearly our whole way of life is imposed on us by the media, whether through advertisements or opinion pieces. As the artist himself says in the text included in the exhibition catalogue: “LIFE STYLE - WONG STYLE - NARCO STYLE - HAPPY STYLE - JESUS STYLE - SOCIAL STYLE - WAR STYLE - BODY STYLE.” Of Claudio Roncoli’s work, the following has been written: “Consumación o consumo” (“Consummation or Consumption”) brings together an interesting—and entertaining—series of paintings made using a complex technique that combines reproduction technologies for billboard advertising with impasto and action painting, emphasizing the traditional nature of the images proposed. Employing the characteristics of ‘neo-pop,’ he returns to the original postulates that give birth in the 1950s to the English pop movement (Philips, early Smith Jones), and later, its U.S. counterpart. For this purpose, he takes advertising images from the 50sand 60s, uses them or reorganizes them in a carefully thought-out collage, and then transcribes them in an enlarged format, intervening them using an invasive sense of space, with obtrusive accents, vociferating and even excessive colors and linework. Adding elements, suggesting others, or concealing their origins in order to achieve a strange effect of merry chaos, a frivolous presence, and absurd discourse… with the wise use of irony and humor that cloaks the exhibition in an almost unavoidable trap: consumption as a guide and life’s work, incorporated almost naturally, forming part of a nearly inevitable quotidianity.” Elida Román, 2006. “CONSUMIDO / CONSUMADO (CONSUMED/CONSUMMATED): In this work, there is a conflict between nostalgia and contemporaneity, the idealized recollection that infuses the work with an emotional charge, since, like all illusions, it is responsible for manipulating memory. The whole exhibition seems new, while at the same time hinting at things already seen. Dèja vu, as they say. Roncoli’s contribution is the recontextualization of an iconography already consumed in the mass media, combining it with references to the masters of the ‘50s and ‘60sto create a gaze that is more postmodern and ironic than nostalgic. Seen from this perspective, Roncoli’s works become pieces for the erudite, due largely to the play of appearances that forces a close reading of the works.” Luis Lama, 2006. The exhibition may be viewed through November 18, Monday through Saturday, 11:00 a.m. to 8:00 p.m.